I have written many communications for people affected by cancer. In every one of them, I’ve made sure the content is always easy to understand and contains no jargon. Simply, plain English is vital when you talk about important health issues. 

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Home > What I Can Do For You > Copywriting Services

© Mark Harland 2010   

MH Copy provides quality copywriting services, editing services and proofreading services to the charity and commercial sectors.

My Experience
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Copywriting services

SEO COPYWRITING

CHARITY COPYWRITING

EMAIL COPYWRITING

Writing content for the web is quite different to copywriting for print. So I carefully craft punchy copy that engages the online reader and is easy to skim read. For an example, take a look at the story summaries I wrote for Comic Relief.  

Key phrase analysis. Word stemming. Page titles and meta tags. Search engine optimisation isn’t the easiest thing to understand. But that’s why I’m here to help. I can optimise the content on your website so it starts to get picked up by the likes of Google.  

Emails are dismissed in milliseconds. That’s why it’s so important to catch a reader’s attention and then keep a momentum going throughout an email. Find out what I mean with an email I wrote to promote Macmillan’s autumn walking events.  

Whether it’s print, TV, radio or online ads, I write with my target audience very much in mind. What will initially catch their attention? Where will they see or hear this? What words will inspire them to take action? All of this and much more matters.   

AD COPYWRITING

Because of my background, I’ve produced copy for a really wide range of communications and audiences. That’s why I can offer you lots of copywriting services. In fact, whatever you need words for, I can help. I bring passion, expertise and creativity to every project I work on.

ADVERTORIALS

SALES LETTERS

INTERNAL COMMS

So, advertorials: adverts that look like editorial content. They’re not the easiest thing to do well. But when you get it right, they can really deliver a powerful message. For a good example of this, check out an advertorial
I wrote to promote Macmillan’s helpline.

Most sales letters I get through my door are pretty dismal. What
most of them lack is a
strong voice and a conversational tone. For me, these two things are essential if you’re going to create a relationship with the reader and get them to do something.

A hard audience to talk to is the one that knows your product really well: your employees. That’s why it’s vital that copy in internal communications has impact and is easy and enjoyable to read. Something I feel I achieved in a writing guide for Islington Council.  

Employee and customer newsletters are often filled with jargon and are as
drab as a wet Monday morning. Yet it doesn’t have to be that way. I can work with you to add real zing to your company newsletter, whether it’s printed or emailed.   

COMPANY NEWSLETTER

ANNUAL REPORT

FEATURE WRITING

HEALTH INFORMATION

Annual reports are really valuable to nonprofit and commercial organisations. Yet many are let down by something pretty important: they’re not interesting to read. That’s why when I write an annual report, I add sparkle as well as the facts.

I love telling stories in an interesting and thought-provoking way, which is what I think good feature writing is all about. I also have vast experience at interviewing people and telling their stories. Something I did a lot of
for Macmillan’s magazine

Any proposal or pitch document needs to be easy to read, engaging and, maybe most importantly, memorable. Why? Because the person you’re pitching to won’t take the time to reread what you have to say. Take a look at one of my proposal documents to see what I mean.

PROPOSAL DOCUMENT

WEB COPYWRITING

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My Experience
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I’m an expert at writing fundraising materials, informing people clearly about a charity’s services and encouraging people and businesses to support a charity. So talk to me about your charity’s copy needs, big or small.